Li-Chen Ou
Since 2011, Associate Professor, Graduate Institute of Applied Science and Technology, National Taiwan University of Science and Technology, Taiwan
Since 2011, Technical Committee Chair (CIE TC 1-86): Models of Colour Emotion and Harmony, International Commission on Illumination (CIE)
2009-2011, Reporter R1-48: Colour Emotion and Harmony, International Commission on Illumination (CIE)
2004-2011, Research Fellow, Department of Colour Science, University of Leeds, UK
Since 2008, Member, Design
Research Society: Special Interest Group on Design for Health and Wellbeing
Since 2004, Member, Colour
Group (Great Britain)
Since 2001, Member, Design
Research Society
Research Projects
2011, “The Conspicuity of Visual Aids to Navigation”, sponsored by The General Lighthouse Authorities of the UK and Ireland, UK.
2009-2011, “Colour Emotion and Harmony between Cultures and Age Groups”, in collaboration with the National Taiwan University of Science and Technology, Taiwan.
2009-2010, “Colour Distribution in Complex Arrays - Predicting and Modelling Pack Stand Out”, sponsored by Unilever, UK.
2009-2010, “Affective Quality for Digital Images: Effects of Spatial Composition”, sponsored by Hewlett-Packard Company, US.
2009, “A Cross-cultural Database for Colour Emotion/Harmony”, sponsored by Clothworkers Innovation Fund, UK.
2008-2009, “Affective Quality for Digital Images”, sponsored by Hewlett-Packard Company, US.
2007-2009, “Development of Colour Design Tool”, sponsored by DTC Systems (Hong Kong) Ltd, China.
2007, “Colour and Performance in Football and Business”, sponsored by E.ON, UK.
2006-2007, “Benjamin Moore Colour Communication System”, sponsored by Benjamin Moore & Co., USA.
2004-2006, “Colour Selection Methods for Interior Painting”, sponsored by Benjamin Moore & Co., USA.
2003-2004, “A Cross-cultural Study on Colour Emotion and Colour Harmony in Association with the Ultra-colour System”, sponsored by Oki Printing Solutions (Europe), UK.
2001-2002, “Verification of the Ultra-colour System”, sponsored by Colour Affects, UK.
Journal Article Reviewing
Since 2011, Computers & Graphics
Since 2010, Journal of Electronic Imaging
Since 2010, International Journal of Design
Since 2008, Lighting Research and Technology
Since 2008, Psychological Report: Perceptual & Motor Skills
Since 2007, Colour: Design & Creativity
Since 2005, International
Journal of Human-Computer Studies
Since 2004, Color
Research and Application
Publications
a) Patents
Ou, L., Luo, M. R., Chong, P. and Minchew, C., Color Notation System, United States Patent and Trademark Office, US 2010/0039444 A1 (18/Feb/2010).
Ou, L., Luo, M. R., Chong, P. and Minchew, C., Color Selection System, United States Patent and Trademark Office, US 2010/0194775 A1 (05/Aug/2010). World Intellectual Property Organization, WO 2009/009672 (15/Jan/2009). PCT No.: PCT/US2008/069664.
b) Journal Articles
Wei, S., Ou, L., Luo, M. R. and Hutchings, J. B., Package design - colour harmony and consumer expectations, Design Studies, under review.
Ou, L., Sun, P., Luo, M. R., Hu, N., Chen, H., Visual Performance and Comfort as Functions of Lightness Difference between Text and Background: A Cross-Age Study, International Journal of Human-Computer Studies, under review.
Ou, L., Luo, M. R., Sun, P., Hu, N., Chen, H., Age effects on colour emotion, preference and harmony, Color Research and Application, in press.
Hutchings, J., Ou, L. and Luo, M. R., Quantification of scene appearance – a valid design tool? Color Research and Application 37, 44-52 (2012).
Ou, L., Luo, M. R., Sun, P., Hu, N., Chen, H., Guan, S., Woodcock, A., Caivano, J. L., Huertas, R., Treméau, A., Billger, M, Izadan, H. and Richter, K., A cross-cultural comparison of colour emotion for two-colour combinations, Color Research and Application 37, 23-43 (2012).
Wei, S., Ou, L., Luo, M. R. and Hutchings, J. B., Optimisation of food expectations using product colour and appearance, Food Quality and Preference 23, 49-62 (2012).
Ou, L., Chong, P., Luo, M. R. and Minchew, C., Additivity of colour harmony, Color Research and Application 36, 355-372 (2011).
Iwase, M., Kitaguchi, S., Sato, T., Ou, L. and Luo, M. R., Assessing the visual impression of volleyball uniform colour using static images, Journal of the Japan Research Association for Textile End-Uses, 51, 501-513 (2010).
Iwase, M., Nishida, Y., Kitaguchi, S., Sato, T., Ou, L. and Luo, M. R., Visual impression about colour of football shirts: investigation using moving and static images of football games, Colour: Design & Creativity (4) 7:1-15 (2009).
Lee, W., Luo, M. R. and Ou, L., Assessing the affective feelings of two- and three-dimensional objects, Color Research and Application 34, 75-83 (2009).
Ou, L. and Luo, M. R., A colour harmony model for two-colour combinations, Color Research and Application 31, 191-204 (2006).
Rhodes, P. A. and Ou, L., 3-D representation of colour space, Surface Coatings International Part A, 172-174 (2006).
Ou, L., Luo, M. R., Woodcock, A. and Wright, A., A study of colour emotion and colour preference, Part III: colour preference modelling, Color Research and Application 29, 381-389 (2004).
Ou, L., Luo, M. R., Woodcock, A. and Wright, A., A study of colour emotion and colour preference, Part II: colour emotions for two-colour combinations, Color Research and Application 29, 292-298 (2004).
Ou, L., Luo, M. R., Woodcock, A. and Wright, A., A study of colour emotion and colour preference, Part I: colour emotions for single colours, Color Research and Application 29, 232-240 (2004).
Chuang, M. and Ou, L., Influence of a holistic colour interval on colour harmony, Color Research and Application 26, 29-39 (2001).
c) Refereed Conference Papers
Ou L., Present research and future directions of colour emotion and colour harmony, Proceedings of the 12th International Conference on Color Design, Application and Science, 177-186 (2011).
Yuan, Y., Ou, L. and Luo, M. R., Effects of skin tone and facial characteristics on perceived attractiveness: a cross-cultural study, Proceedings of the IS&T/SID Color Imaging Conference (CIC), San Antonio, US, 253-259 (2011).
Cho, Y., Ou, L. and Luo, M. R., Alternatives to the third dimension of colour appearance, Proceedings of the IS&T/SID Color Imaging Conference (CIC), San Antonio, US, 88-93 (2011).
Ou, L. and Luo, M. R., Colour emotion and harmony: past, present and the future, 27th CIE Session, Sun City, South Africa (2011).
Ou, L., Luo, M. R., Sun, P., Hu, N., Chen, H., Age effects on colour emotion: an examination by looking into individual responses, Proceedings of AIC Midterm Meeting 2011 "Interaction of Colour & Light in the Arts and Sciences", Zurich, Switzerland, 637-640 (2011).
Luo, M. R. and Ou, L., Colour harmony for fashion design, Proceedings of AIC Midterm Meeting 2011 "Interaction of Colour & Light in the Arts and Sciences", Zurich, Switzerland, 540-543 (2011).
Yuan, Y., Ou, L. and Luo, M. R., Gender differences in social perception for skin tones, Proceedings of AIC Midterm Meeting 2011 "Interaction of Colour & Light in the Arts and Sciences", Zurich, Switzerland, 828-831 (2011).
Cho, Y., Ou, L. and Luo, M. R., A new saturation model, Proceedings of AIC Midterm Meeting 2011 "Interaction of Colour & Light in the Arts and Sciences", Zurich, Switzerland, 334-337 (2011).
Jun, J., Ou, L. and Luo, M. R., Extension of colour emotion model for complex images, Proceedings of AIC Midterm Meeting 2011 "Interaction of Colour & Light in the Arts and Sciences", Zurich, Switzerland, 455-458 (2011).
Jun, J., Ou, L., Oicherman, B., Wei, S., Luo, M. R., Nachilieli, H. and Staelin, C., Psychophysical and psychophysiological measurement of image emotion, Proceedings of the IS&T/SID Color Imaging Conference (CIC), San Antonio, US, 121-127 (2010).
Ou, L., Song, W., Cui, G., Luo, M. R., Tetsushi, M., Kitaguchi, S. and Sato, T., Logo colour and commercial sector: a cross-cultural study, Proceedings of the 11th Congress of the Association Internationale de la Coleur (AIC), Sydney, Australia (2009).
Wei, S., Ou, L., Luo, M. R. and Hutchings, J. B., Quantification of the relations between juice colour and consumer expectations, Proceedings of the 11th Congress of the Association Internationale de la Coleur (AIC), Sydney, Australia (2009).
Ou, L., Song, W., Yuan, Y., Luo, M. R., Ide, F. and Sato, T., Logo colours for leading companies in the UK and Japan, Proceedings of Design & Emotion Conference, Hong Kong, China (2008).
Ou, L., Luo, M. R. and Cui, G., A colour design tool based on empirical studies, Proceedings of Design Research Society (DRS) International Conference, Sheffield, UK (2008).
Wei, S., Ou, L. and Luo, M. R., Colour design for carton-packed fruit juice packages, Proceedings of Design Research Society (DRS) International Conference, Sheffield, UK (2008).
Wei, S., Ou, L. and Luo, M. R., Impacts of package colours on consumers’ preferences in image colour, contrast and sharpness: taking orange juice packaging design as an example, Proceedings of IS&T's Fourth European Conference on Colour in Graphics, Imaging and Vision (CGIV), Barcelona, Spain (2008).
Wei, S., Ou, L. and Luo, M. R., The associations between package colour and consumer expectations: taking orange juice package design as an example, Proceedings of Interim Meeting of the Association Internationale de la Coleur (AIC), Stockholm, Sweden (2008).
Chang, K., Ou, L., Luo, M. R. and Best, J., Impacts of texture on colour emotion and harmony for combinations of textile samples, Proceedings of Interim Meeting of the Association Internationale de la Coleur (AIC), Stockholm, Sweden (2008).
Ou, L., Yuan, Y. and Luo, M. R., Logo colours for leading British companies, Proceedings of Interim Meeting of the Association Internationale de la Coleur (AIC), Stockholm, Sweden (2008).
Wei, S., Ou, L. and Luo, M. R., Package colour and consumer expectations, Proceedings of the International Conference on Kansei Engineering and Emotion Research, Sapporo, Japan, I-10 (2007).
Chang, K., Ou, L. and Luo, M. R., The impact of texture on colour emotion, Proceedings of the International Conference on Kansei Engineering and Emotion Research, Sapporo, Japan, F-14 (2007).
Wang, X., Ou, L. and Luo, M. R., Colour emotion and area proportion, Proceedings of Mid-term Meeting of the AIC, Hangzhou, China, 33-36 (2007).
Wang, X., Ou, L. and Luo, M. R., Influence of area proportion on colour harmony, Proceedings of International Conference on Colour Harmony, Budapest, Hungary (2007).
Ou, L. and Luo, M. R., Psychophysical models for colour planning, Proceedings of International Design Congress – IASDR 2005, Yunlin, Taiwan (2005).
Iwase, M., Luo, M. R., Hong, G., Ou, L. and Han B., The relationship between emotions and coloured sport shirts under different background conditions, Proceedings of the 10th Congress of the Association Internationale de la Coleur (AIC), Granada, Spain, 1359-1362 (2005).
Ou, L., Luo, M. R., Cui, G., Woodcock, A., Billger, M., Stahre, B., Huertas, R., Tremeau, A., Dinet, E., Richter, K. and Guan, S., The effect of culture on colour emotion and preference, Proceedings of the 10th Congress of the Association Internationale de la Coleur (AIC), Granada, Spain, 259-262 (2005).
Ou, L. and Luo, M. R., A new approach to colour psychology, Proceedings of the 10th Congress of the Association Internationale de la Coleur (AIC), Granada, Spain, 1347-1350 (2005).
Ou, L., Luo, M. R., Wright, A., Cui, G., Woodcock, A., Billger, M., Huertas, R. and Tremeau, A., A cross-cultural study on colour emotion and colour harmony, Proceedings of Design Research Society (DRS) International Conference, Melbourne, Australia (2004).
Ou, L. and Luo, M. R., Colour emotions for real objects, Proceedings of Design Research Society (DRS) International Conference, Melbourne, Australia (2004).
Ou, L., Luo, M. R., Cui, G., Woodcock, A., Guan, S. and Tung, D., Influence of different cultures and display media on colour emotions. Proceedings of the 4th International Conference on Design and Emotion, Ankara, Turkey (2004).
Ou, L. and Luo, M. R., A study of colour harmony for two-colour combinations, Proceedings of the 6th Asian Design International Conference, Tsukuba, Japan (2003).
Ou, L. and Luo, M. R., Factors affecting colour harmony for two-colour combinations, Proceedings of Mid-term Meeting of the Association Internationale de la Coleur (AIC), Bangkok, Thailand, 379-382 (2003).
Ou, L. and Luo, M. R., Colour emotion and colour preference for single colours, Proceedings of International Conference on Colour Emotion Research and Application, Bangkok, Thailand, 45-49 (2002).
Ou, L. and Luo, M. R., Colour preference and colour emotion, Proceedings of the 3rd International Conference on Design and Emotion, Loughborough, UK, 185-189 (2002).
Ou, L. and Chuang, M., A study on the influences of colour interval and area factor on colour harmony, Proceedings of the 8th Congress of the Association Internationale de la Coleur (AIC), Kyoto, Japan, 691-694 (1997).
Chuang, M. and Ou, L., A study on the influence of colour to area perception on a CRT display, Proceedings of the 8th Congress of the Association Internationale de la Coleur (AIC), Kyoto, Japan, 147-150 (1997).
Invited Lectures
2009, Ewha Womans University - Cluster for Advanced Information Display with Enhanced Human Sensibility Ergonomics, Seoul, South Korea. Lecture title: Colour, Image and Emotion.
2009, Kyoto Institute of Technology - International Conference of Colour Emotion Research and Application, Kyoto, Japan. Lecture title: Logo Colour Usage and Expectations.
2009, Science and Technology Division of Taipei Representative Office in the UK - Taiwan Scientific Symposium, Lancaster, UK. Lecture title: A Colour Design Tool Based on Empirical Studies.
2008, Unilever Research and Development, Port Sunlight, UK. Lecture title: Kansei Engineering in Colour Design.
2007, The Colour Group (Great Britain) General Meeting, London, UK. Lecture title: Colour Emotion and Harmony based on Psychophysical Experiment.
2007, Imaging Science Group of the Royal Photographic Society - Digital Futures 2007 Conference, London, UK. Lecture title: Colour Emotion and Harmony.
2007, Faraday Packaging Partnership – Colour Workshop, Leeds, UK. Lecture title: Colour Emotion for Packaging Design.
2006, Kyoto Institute of Technology - International Conference of Colour Emotion Research and Application, Kyoto, Japan. Lecture title: A New Approach to Colour Psychology.
2004, National Physical Laboratory - Optical Radiation Measurement Club Annual Meeting, London, UK. Lecture title: Developing a Colour Harmony Model.
2004, The Colour Group (Great Britain) General Meeting, London, UK. Lecture title: Factors Affecting Colour Harmony.
Li-Chen Ou © 2006-2011
